If your team developed a series of action items at the end of last years event, were you able to successfully implement them this year? In addition to open and closed-ended questions, Likert scales, and rating scales questions, you can use other types of questions to gather data. Did you have a chance to ask questions or receive one-on-one support? Ask participants to rate the date, location, sessions, and instructors. Discuss specific procedural, organizational or systemic challenges and any proposed solutions to improve for the next event. Review the debrief checklist below to ensure that you follow a step-by-step discussion process: Its not necessary to cover every topic reviewed in your debrief surveys and questionnaires. want to see at your next event. Some people may find it hard to answer questions with no right answer. Weve given you an idea of the types of questions you can ask, information on how to use the data, instructions for how to conduct a post-event survey, and a bank of sample questions. This will also give you new perspectives and content ideas for your next event. The survey design chosen for your post-event feedback survey must be appealing. Event Evaluation Forms. That will give you an indication of whether your next event could have a larger turnout from word of mouth. SurveyMonkey has everything you need to create your event surveys. The world could use more people like you!". For instance, if you are approaching close to a 100% attendance rate among your members, the best way to improve attendance could be through member recruitment. Keep brand consistency in mind while designing your event feedback questionnaire. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'bd0c27ef-31a6-464a-b8a8-a65cbc33e2a5', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Matrix questions are closed-ended questions that ask respondents to evaluate items using the same set of choices arranged in columns. Lots of marketing events are meant to allow networking and a lot of people attend these events to network with other professionals. Offering an incentive in exchange for feedback won't hurt eithertry offering a discount for your next event or a surprise thank-you gift in the mail. If the events app or website featured an interactive agenda, was it easy to navigate? The mere fact of generating feedback shows attendees that you care about what they think to give them maximum satisfaction. Considering your complete experience at the event, how likely are you to recommend our future events to your friends or colleagues? Theres enormous value in sending surveys to participants after an event. Professionals come together at conferences to share knowledge, set industry standards, and build their networks. Consider what type of feedback youre looking for to help you choose the best questions for your specific needs. Give participants the option of picking from a predetermined list of choices. If you've just come back from a networking event, everyone is going to be bombarded with the same formulaic emails. Now that know the types of questions you can ask, how the data is useful to you, and have a bank of examples to refer to, what are you waiting for? Use the information to target your audience for greater reach for your next event. Ensure your event is accessible to anyone by providing multiple choices including mobility, hearing, sight, and other assistance. Maximize public participation in future events by finding out what keeps people coming back for more. }); Skift Meetings Forum September 27, 2023, Skift Meetings Innovation Lab Live at IMEX America, Calling All Changemakers: Create Positive Impact With Your Event, The Ultimate Guide to Planning Sustainable Meetings, Event Technology Made Simple - 2023 Edition, MeetMatch Networking Software and Event App [Review], All staff (the team players at the back end), Managerial staff (the team leaders at the back end), Stakeholders (vendors, sponsors, and partners, who often have equal stake in both the front and back ends). Try to limit the discussion to generic advice. This lets you measure the success of your virtual platform overall -- did this platform provide features that your audience liked? When you write your own questions, make sure they are worded well, formatted correctly, and carefully considered. Did the event help you with new learnings or knowledge? This is probably the first and most important question that is asked on most surveys. It can be challenging to get the audience to answer your survey quickly. There are several types of survey questions, and youll notice that some of them overlap, for example, a Likert scale question is a rating question and a closed-ended question. With the right software, youll also be able to talk to your crowd during and after the event. If your event had a closed Facebook or LinkedIn group for communication or a hashtag for live-tweeting, post the link to those groups so people can comment. Ideally, participants will be able to immediately apply the information they take away from training courses to their jobs. They are more likely to complete the survey. Send the survey in a confirmation email or present it as a popup when registration is complete. This will help you make changes to your budget and priorities when you continue marketing the event. Lead with your feedback request. As such, events are easily influenced by referrals. You can leave this as a rating and/or an optional open-ended question to let people explain why they were or were not satisfied with the virtual experience. 16 Templates. Closed-ended questions include multiple-choice, drop-down choices, checkboxes, and ranking questions. When discussing your successes, its important to recognize any outstanding contributions from members of staff. Just ask. Download. Even if team members are uncertain about the answers, generating hypotheses will allow you to test your ideas at future events. Now, post event survey questions aren't the only type of surveys you'll want to send out. Without feedback, we would never be able to improve. Most attendees would rather leave than sit and answer multiple questions. Either way, this question is important to figure out if you and your audience are aligned on what content they want. Did you have to field attendee complaints when delivering your services? Were those problems solved? This data is measurable and valuable. What is the highest level of education you have completed? Your debrief template will serve as a way to get the conversation moving at your debrief meeting, but it should also work as a stand-alone document because some people (like your vendors) may not be able to attend the meeting itself. These are useful when you want participants to answer specifically, but also want to easily gather the data. Without feedback, we would never be able to improve. Tuned for researchers. Please rank your preference from highest to lowest. Responses are presented in either a numbered (such as 1-10) or worded as a scale (Very satisfied-very unsatisfied). Was the agenda clear? Having a thank you page at the end of your survey is vital, as the respondent has made an effort to spare some time for you. However, the data suggested that the attendees appreciated the event. There are plenty of options in this selection! Make sure you incorporate both specific and general areas of improvement. Find out which of your marketing efforts are most effective. Why or why not? 55% of event organizers of all kinds (seminars, workshops, exhibitions, trade shows, etc.) A great metric to keep track of is how many repeat attendees you have coming to your regular or annual events. Organize your template by topic areas. The easiest way to conduct an event debriefing is by having a good skeleton framework for beginning the discussion. Pre-event survey questions are a valuable tool for gauging attendee expectations and preferences before the event takes place. If you are looking for creating your own survey from scratch, you can get started with the survey maker now for free! Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. To set a positive tone for your meeting, its a good idea to highlight your successes at the outset before moving along to constructive criticism. Employee survey software & tool to create, send and analyze employee surveys. Before sending the survey to users, you should test it to make sure it works as it should and that all the questions are easy to understand. Check-in. By using QuestionPro, event leaders can use the power of feedback to keep getting better, give their attendees great experiences, and meet their ever-changing needs. You can provide a link right at the end of your sessions or send the survey after the event when people have more time to devote to the survey. This will help you gauge specifically how well you did in each area, but also the overall satisfaction of attendees. Liking your event or products isn't enough -- do they like you enough to talk about you with their friends? How did we utilize technology at this event? At that point, the data wont be very helpful or useful. Rather than go with your assumption that a certain speaker didnt hit the mark or blew it out of the park, youll have participant responses to gauge the success or failure of your sessions and overall event. Word of mouth is extremely important to an events success. Almost everyone has an email address, and getting feedback is easy if you do it right. Feedback examples: "I think it's admirable that you spent your weekend doing highway cleanup. This is a great question for learning how effective your brand story and messaging is at your event. This is a great question for figuring out how actionable the event content was. This is a specific question that measures satisfaction with the quantity of activities or workshops available to attendees. Post-event evaluation step #2: Collate raw data for review. An event planners work is never done not even when the event itself is over. These event feedback survey questions can be asked for public events, training courses, conferences, conclaves, exhibitions, and webinars. You can get a lot from asking people questions, but you should also take a look at the raw data for your event. These surveys can be deployed before, during, or after an event. "I heard that you serve on the board of a local nonprofit. Your template should include a space to articulate your event strategies. Why? Rating scale questions allow you to measure the opinions of event attendees in a quantitative manner. How can you learn from the feedback? Don't repeat yourself Should not ask for other things that you already know about your users. While its a good idea to ask participants for feedback before, during, and after an event, post-event surveys often provide the best insight. Including different points of view will allow your discussion to be more comprehensive, but too many voices could derail the meetings focus, especially if the KPIs across the different participants are not well aligned. SurveyMonkey allows you to create your survey in advance and schedule distribution for the day and time of your choice. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example. That's the true mark of success for an event. Find out what the excitement level is around certain speakers or agenda items. Give attendees a few days to respond. Was there any event information that was difficult for you to find? So, send out this post-event evaluation no more than 24 hours after the event. This event planning survey template is great for looking ahead at future events. What are the three things that you disliked the most? The number of perspectives that you bring into the fold should be both diverse and manageable. Is there any way that the experience could be made more user friendly? Pre-event surveys yield beneficial information that will make your event more comfortable, accessible, and successful for you and your attendees. Create online polls, distribute them using email and multiple other options and start analyzing poll results. Was your customer service experience satisfactory or exceptional? With this information, you can get an idea about how to plan events in the future and figure out if there's anything that a majority of your attendees agree with or want to see again. For example, if you launched a new program to offer continuing education credits, did you achieve the expected levels of attendee participation? Did you actively post about the event on social media? You can mention your upcoming event in these questions and get an approximate idea of how many people will attend the next event and what they expect from it. Leave this question open-ended, so that participants can elaborate. Here is a list of debrief questions designed to give you actionable insights. The survey stage is effectively about crowdsourcing peoples reactions and opinions, whereas the meeting stage is more about analyzing key performance indicators, determining what went well and what didnt, and brainstorming solutions to challenges. If you provided an event app, what were the adoption rates? Post-event surveys generally contain a mix of question types. The answers dont provide statistical information, but the qualitative data is invaluable. Were the catering options inadequate, adequate, or exceptional? Attendees might comment on the ease of navigation or the audio quality, for instance. Ultimately, these surveys/polls should help to inform your debrief meeting, so the two approaches work hand in hand. Experiences change the world. Types of post-event survey questions There are several types of survey questions, and you'll notice that some of them overlap, for example, a Likert scale question is a rating question and a closed-ended question. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. Free and premium plans, Sales CRM software. These types of surveys tend to focus on the productivity of your staff, the efficiency of task delegation, and the flow of information. Similarly, this question is meant to measure the effectiveness of your online platform for your virtual events. Ask for honest, constructive feedback with straightforward questions like these. Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights. You can also put a survey QR code or link into the event presentations making it incredibly easy to provide feedback. Take some time to talk amongst your team so that you can tease out innovative approaches to future events. To make sure that you're getting the most valuable feedback, here are a few lists of the five powerful post-event survey questions that you should be asking for public events, training courses and conferences. Choose a platform like QuestionPro that is easy to use and lets you change the survey to fit your needs. And even though it's hard, feedback is a great way to measure success. The answers to these questions can be compared to others who used the same questions you did. Present the highlights from any attendee feedback that youve gathered. If you don't have a lot of attendees, and accommodations need to be made, then you should be aware of what those accommodations are. What were your favorite virtual features? Even though it will be harder to put together and remember later, some events may get more responses if they are given in person. Was your registration process convenient? The conference news aggregator or press page is also an excellent source for such material. Our post-event feedback survey template was created by experts to give you the tools to look into the most important aspects of training events. Find out why South Walton, Florida, is perfectly positioned to meet this new demand. Find out if your marketing efforts reached your target audience. Dont shy away from asking for feedback outright. The term debrief usually indicates a staff meeting held to discuss an event after the doors have closed, but sometimes it is also used to describe surveys and other forms of polling designed for gathering feedback. To design a post event survey, you'll want to ask several types of questions -- from Yes/No, rating, to open-ended questions. An event feedback survey can also act as a promotional asset. Ask follow-up questions about the most important aspects of the event, like the keynote speaker. (1 to 10 rating, from not likely to very likely ) 2. Did they meet your expectations? Which speaker session do they think would rank highest? These surveys will give you information that you need to improve future events. When attendees asked questions or used support, was the staff friendly and helpful? Overall, how satisfied were you with the event? Use social media channels. Event surveys should have a mix of open-ended and closed-ended questions, like rating scales. region: "na1", When you collect registration information, which you can do via a SurveyMonkey survey, ensure that youre asking each attendee for full contact information. The point of getting feedback isn't just to receive positive feedback, but to figure out what isn't working as well. You wont get very far if you dont have a clear idea of what to ask. Again, this will help inform your marketing budget and priorities so you can fulfill any customer expectations. 54 Templates The secret to a successful event? Were you always able to reach your designated liaison in a timely manner? A debrief produces a concrete list of what worked, what didnt, and what relevant people (your attendees, sponsors, vendors, etc.) Start making your questions after an event with QuestionPro now! 30 Post-Event Survey Questions (+ Why They Matter) A few months back, I poured countless hours into planning an event for a group of young donors at the nonprofit I volunteer at. Get more insights. These questions ask for the respondent to provide their own individual answers in short-answer format. hbspt.forms.create({ Do you want to increase repeat attendance? formId: "2dcef40e-5218-4cf8-9d5d-10c2cbe5ee89", These questions can be used to determine how happy people are in general, their skills and weaknesses, and how to plan for future events. Did your company information receive adequate prominence on marketing materials and in other forms of communication? Was the process of sharing promotional content convenient and efficient? The reason gathering feedback using social media is really simple - your users already talking about your event. Which social media platform do you use the most. Do you want to know if they had a good time at the event? Evaluating the responses to your event questionnaire should lead to more questions that you will then direct towards your own management team during your final debrief meeting. Otherwise, you may find yourself patting yourselves on the back at the internal meeting only to discover later that your sponsors arent happy. Try to cluster discussions around topic areas like the ones bolded in the question examples above. Unlike Likert scale questions, rating scale questions can use any type of rating choice, such as stars or numeric responses. No matter what type of events you host or organize, get valuable feedback from guests with Jotform's free Event Evaluation Forms. Conducting both a back-end and a front-end debrief will ensure that you know exactly how everyone involved feels about the event you produced. Here, the participants are expected to provide the overall feedback on the event organization. How satisfied were you with the networking opportunities provided? With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. With this question, you'll be able to brainstorm ways to improve your next event. A conference without clear objectives can make attendees feel frustrated, like their time is being wasted. Create a debrief template for key representatives from staff and third-party groups. For example, were the loading docks available when you needed them? Answers will indicate overall satisfaction with the event and potential growth. Pro tip: Include essential food information at the event. Or was there too much? Resources and ideas to put modern marketers ahead of the curve, Strategies to help you elevate your sales efforts, Everything you need to deliver top-notch customer service, Tutorials and how-tos to help you build better websites, The insights you need to make smarter business decisions. Engaging attendees in the event evaluation process. This area is changing so rapidly that new possibilities are bound to crop up every year. Ensuring that you have accurate contact information is crucial for follow-upincluding your post-event surveys. You want your attendees to feel like they can tell you their overall thoughts and opinions. Dont forget that you can pick more than one post-event survey questions to reach the most people! Is anything undermining the front-end or back-end experience at your event? An employee is working overtime. This will help you figure out how quickly issues were resolved and if participants enjoyed their experience. Learn more about our plans and pricing, or get started for free. Send this survey to find out how satisfied . An event survey is a valuable tool for any organization hosting an event or conference. Time-consuming for both organizers and attendees. Would you want to attend this event again in the future? Post-event surveys can help provide a list of action items for your next event to ensure its successful. If you used an event app, did it work as planned and help you accomplish your event goals? Many organizations also choose to conduct an all-staff survey to generate internal feedback on the events operational performance. But what platform would work best? (open-ended) 4. Feedback is an excellent tool for diagnosing errors in an event. Were you satisfied with the amount of activities/workshops? Send your post-survey event questions to attendees while the event is fresh in their minds. Use a variety of question types to keep respondents engaged and interested in completing the survey. Closed-ended questions give numbers, while open-ended questions let people give more detailed comments. Hence if you evaluate all the speakers, the attendees can suggest which speaker they liked and why. This post-event feedback form collects information about speakers, their presentations, clarity of thought, giveaways, etc. It can be used as one of the event survey tools. In fact, for those other stakeholders, you may want to develop a separate template to facilitate separate meetings to evaluate event success according to the different KPIs and objectives at play. Here's how to ask for 360 feedback in an email: Keep your request brief.
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