Discusses analytical and empirical tools that address strategic issues of market sizing, market selection, and competitive analysis, as well as product management, customer management, and marketing function management decisions. May be repeated for credit when the topics vary. Topic 38: Science of Good Business. Students from a wide variety of backgrounds, and from all over the world, come to the Stan Richards School for their undergraduate education in advertising and strategic communications. The Office of Admissions and the Office of the Registrar, 10. Covers current marketing challenges including reality ethics marketing services, anticipating and using market trends, and capturing the attention of the brain. Students apply skills in their major area and focus on additional project management skills through group projects conducted in a professional setting. Includes multicultural communication, global communication, media literacy, and social media. Topic 35: Marketing for Nonmarketers. Topic 10: Marketing Models II. Topic 24: Digital Marketing. Prerequisite: Credit or registration for the following: Business Administration 324 or 324H; and Statistics 371G or 371H, or Statistics 235 or 235H and Decision Science 235 or 235H. Offered on the letter-grade basis only. The Marketing and Communications team strives to build the brand of the Moody College of Communication across channels through creative, engaging and impactful storytelling, marketing and communication efforts that showcase the impact of our work and our people. Focuses on the issues facing smaller and start-up businesses, including introduction to entrepreneurship, differentiation of the offering, mass markets versus selective markets, guerilla marketing, the business model and business plan, and capital markets. Turn your talents into tools designed for the ever-changing world of new media. Topic 3: Implementing Marketing Concepts. Provides an opportunity, through extensive case analyses and multiple assignments, to apply concepts and theory to the solution of pricing and channel problems in realistic business settings. Examine the basic building blocks of growing and managing a brand while integrating it seamlessly into the overall marketing activities of the firm. University Marketing and Communications (UMAC) at the University of Texas at Austin strives to share the ideas, perspectives, and talents of our diverse students, faculty, and staff with people around the globe across a wide variety of platforms. Implementation of marketing concepts in a real-world setting through participation in marketing projects with area companies. Offered on the letter-grade basis only. Investigate on how technology can help or hinder communication. Telling the Texas Global Story We look forward to . Offered on the letter-grade basis only. Offered on the credit/no credit basis only. Offered on the letter-grade basis only. Offered on the letter-grade basis only. FAS News. Marketing and Communications is the Texas Global team responsible for showcasing the depth and breadth of the universitys global engagement activities across campus and abroad, supporting the mission of the university and enhancing its reputation around the world through strategic messaging and brand positioning. Exploration of the determinants for a meaningful and fulfilling life. Learn More. Topic 55: Data Analytics and Dynamic Pricing. 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Michener Center for Writers, The University of Texas Law School Foundation, The University of Texas Law Alumni Association, Statement of Equal Educational Opportunity, Twelve semester hours of upper-division coursework in marketing, or, Additional elective coursework, if necessary, to provide a total of at least 120semester hours. Marketing 182 (Topic 57) and Marketing 282 (Topic: Product/Brand MGMT) may not both be counted. Each concentration provides a path for you to focus your coursework on a specific industry or functional area. For media inquiries, email [email protected]. Use of University Property, Rooms, and Spaces, 11. Offered on the letter-grade basis only. Introduction to the data and tools used to analyze the business environment and enable marketing decision making. Using real data sets and detailed exercises, apply these tools and concepts to diverse contexts and industries ranging from search engines to airlines, hotels and casinos to entertainment, and online retailing, utilities, social media, and self-improvement products. The University of Texas at Austin is a nationally ranked, tier-one research institution and one of the largest employers in central Texas, offering thousands of career opportunities in a wide variety of fields. Freshman; . Offered on the letter-grade basis only. Offered on the letter-grade basis only. Marketing 382 (Topic: CCIMS Marketing Fellows Pract) and 282, 382 (Topic 71) may not both be counted. If you need assistance please contactMarketing and Communication. May be repeated for credit when the topics vary. Topic 9: Behavioral Decision Research. Communications and Marketing. May not be counted toward the Bachelor of Business Administration degree. Offered on the letter-grade basis only. Austin, Texas, 78705 Prerequisite: Advertising 344K and 345J with a grade of at least C- in each, and a University grade point average of at least 2.0. Three lecture hours a week for one semester. Marketing 382 (Topic: Data Driven Marketing) and 282, 382 (Topic 54) may not both be counted. Explore the principles of product management including assessing the health and profitability of a product portfolio, developing go-to-market strategies for new products, and positioning and repositioning of current products. The University of Texas at Tyler. Communications Associate Hogg Foundation Only one of the following may be counted: Business, Government, and Society 388; Marketing 382 (Topic: Behavioral Economics); 282, 382 (Topic 27). Offered on the letter-grade basis only. Web Design, UX, and Content Strategy. Execution of a complete consulting engagement with an actual client. Examines sources of data, methods of collecting and cleaning the data, analyzing the data, and finally presenting the data in meaningful and impactful ways. Prerequisite: Marketing 320F, 337 or 337H. UT Austin Ranked #1 Best Bachelor's in Advertising. Topic 8: Product Policy and Tactics. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. Offered on the letter-grade basis only. Prerequisite: Graduate standing. May be repeated for credit. Office of Marketing and Communications Follow @UTTyler. Explore analytical skills that can be applied in diverse settings ranging from business to policy issues and major global issues that confront an informed citizenry. Study in New York City, home to major industries including arts and entertainment, travel and hospitality, technology, and financial services, as well as major marketing firms and agencies. Bring to life the achievements of the UT community to help attract and retain top student, faculty and staff talent. Topic 18: Creativity and Leadership. The application of marketing strategy and buyer behavior principles in the global environment. . Provides a historical framework in which to study key issues in contemporary government and business relations in the United States and, to a limited extent, in other countries. Blockchain Center for Business, Technology and Law Building equitable, ethical, and sustainable digital innovation through research and thought leadership. Additional prerequisite: Marketing 320F or 337 or 337H. Lecture/discussions, cases, and group projects. Marketing 382 (Topic: Consumer Behav: Digital World) and 282, 382 (Topic 29) may not both be counted. The course brings together experienced managers and students who have interned with them to explore issues underlying total quality in marketing. Communication Studies seeks to understand communication and to improve its practice in a variety of relationships. Marketing 382 (Topic: Marketing for Nonmarketers) and 282, 382 (Topic 35) may not both be counted. May be repeated for credit when the topics vary. The Office of Marketing and Communications promotes the mission, vision, and values of the college through integrated marketing and multi-media journalism.
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